The first store under the Woolworth’s banner in Poland will open as early as May 8 in Krakow in the Atut Galicyjska retail park. To date, the German chain has launched more than 570 stores.
Woolworth is the fastest-growing department store chain in Germany. Its representatives claim that the brand’s roots go back to 1879 and the United States of America.
Woolworth’s offerings include home textiles, housewares, women’s, men’s and children’s fashion, decorative and drugstore items, stationery, haberdashery and gift items. The chain offers an average of 8,000 to 12,000 items per store, making it the leader in terms of breadth of offerings.
The chain will compete with stores such as Pepco, KiK, Action and Tedi, although it is distinguished by its wide range of electronics, which means it could also become some competition for electromarkets.
The first Woolworth store on the Vistula River will open on May 8 in the Atut Galicyjska center in Krakow. The next one is scheduled to launch in Poznań at 47 Solidarności Avenue, with more stores to follow in Warsaw (Fort Wola), Łódź (Galeria Łódzka) and Katowice. Each of the outlets is to employ 10 people.
This is the beginning of the expansion – the Woolworth brand managers consider a growth scenario of 15 to 20 stores per year in Poland as realistic. In the medium term, they want to create a chain of 5,000 stores and outlets in Europe. The Polish market is expected to account for a significant portion of this ambitious plan, namely 1,000 stores.